Pitching guest blogs and content to influential organisations and publications, is a highly effective way of creating links to your website. As I’ve mentioned in a previous post, this is a highly integral part of SEO. But pitching a blog or an idea is a skill in itself. How do you get other websites, that […]
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If you’re involved in marketing and selling then it’s highly likely that you’ve run Facebook ads in the past. And why not? It’s an incredibly effective way of reaching your target audience, whatever your target audience is. After all the platform attracts 1.5 billion users every day, so surely some of those must be interested […]
Blogging is one of the most effective ways of driving traffic to your website. As we’ve discussed in a previous blog, if you’re not blogging you’re generating less than half the leads that your competitors are. But it’s not as simple as bashing out a few words on your computer and then uploading them to […]
Want to know a hilarious SEO joke? Compose yourselves… Where’s the best place to bury a body? On page two of Google. Get it? No? Oh, OK – I’ll explain. The logic behind this rib tickler is that page one of Google results in 75% of web traffic. In other words, most of us will […]
Video is fast becoming the dominant format in digital marketing. Mainly because video consumption is massively on the rise. Estimates suggest that in the next few years video will account for 80% of all internet traffic, while at least 55% of us watch videos online every day. So the appetite for video consumption is certainly […]
Let’s not beat around the bush. If your business isn’t blogging then it should be. Why? Well, there’s a number of reasons. But the short answer is you’re missing out on leads and sales if you’re not business blogging. Research has shown B2B marketers that use blogs get 67% more leads than those that do […]
Social media is still a relatively new but incredibly fast moving industry that is growing all the time. According to Statista 2.46 billion people currently use social media with this number expected to exceed 3 billion by 2021. As is the case with many sectors, growth will be largely fueled by emerging markets, with 650 […]
What have Richard Branson (Virgin), Satya Nadella (Microsoft) and John Legere (T-Mobile) got in common? No, this isn’t the start of a terrible joke. Not only are they innovative business leaders but they’re also highly prolific and effective on social media. And the evidence is mounting that the more active a CEO is on social […]
One rogue social media comment can have dire consequences for your business or career. As we discussed in a previous blog (which you can read here) even comments made in the distant past, can return to haunt high profile employees. These incidents occur with alarming regularity. Even as I was writing this blog the news […]
Whatever your business sector, Twitter is a highly effective way of engaging with industry experts, raising your profile in both domestic and global markets and attracting potential clients. In the UK alone there are approximately 13 million people using Twitter with 330 million monthly active users worldwide. So regardless of industry it’s highly likely that […]
Social media is a fantastic way of engaging with existing and prospective customers. Whatever your business, and regardless of size, it’s never been easier to expand your reach to anywhere in the world. But while social media has revolutionised marketing it can also cause a number of problems for your organisation and its staff. At […]
It’s no surprise that, regardless of the size of your business, social media has fast become a marketing priority. Although a marketing discipline that is still in its relative infancy it’s grown at an astonishing rate and had an impact that few would have predicted a decade ago. According to Statista 2.46 billion people currently […]